Healthy zero-mile food in Pesaro

It’s been almost a month since Walter, Costanza and I went to Coldiretti shop in Pesaro on the occasion of its 1st anniversary (on April 20th).

‘Campagna Amica’ zero-mile shop (country friendly shop) is a selling point where farmers of the Province of Pesaro and Urbino belonging to Coldiretti (a farmers’ association) sell their products.

On April 20th an open-air party was organized by Coldiretti in front of the shop in Pesaro, strada dei Cacciatori, where enthusiastic consumers celebrated the shop’s first (successful) year of activity. A free food and wine tasting was offered to all participants and what I personally enjoyed the most was the excellent pecorino cheese by Cau & Spada, the unforgettable salami by Luzi and the white Bianchello wine by Di Sante.

In Italy, according to a study carried out by Coldiretti/Censis, 14% of Italians buy regularly directly from the producer; 48% of Italians do it occasionally; 27% of Italians do it rarely and only 11% never do it.

Our family belongs to the category who buys regularly directly from the producer (remember my post on the Open-air farmer’s market on the Ardizio hill?).

However, I admit it, our family belongs also to the type of family where each member has at least 5 different activities (work, volunteer work, hobbies, blogs, etc.)! and we also have a little daughter whom we adore and whom we adore spending our time with, so we sadly go to the mall quite often (shame on us!) due to lack of other ten lives to live (i.e. time)!. But still, even if we often shop there, we are self-conscious and environment friendly consumers, so we refuse to buy Californian prunes (I mean, they are delicious but why on earth should we buy prunes that travel from thousand miles away when we grow them in Italy?) and try to buy organic food (unless our little Costanza, of course, makes the big begging eyes, Puss in Boots-style in Shrek, to make us get her chips or Nutella!).

Coldiretti shop in Pesaro is open from Mondays to Saturdays  from 8.30 to 13.30 and from 16.30 to 19.30 (closed on Thursdays afternoon), and 9 producers of our Province sell their products there:

Giannalberto Luzi (certified meat from the Marche region, pork meat, cold cuts), Paolo Minutelli (certified meat from the Marche region), Paolo Gambini (fruit and vegetables, jam, fruit juice) Domenico Romanini (certified meat from the Marche region and firewood), Maurizio Mauri (sour cherries and sour cherry wine), Cau e Spada (sheep’s milk cheese), Tommaso Di Sante (wine and oil), Cooperativa Gino Girolomoni (organic pasta made with local wheat, legumes, tomato sauce) and Bovinmarche (certified beef and lamb meat ).

You can also find a selection of delights of Italian gastronomy coming from other regions (all sharing the same ‘food philosophy’ and all belonging to Coldiretti).

In the end, we all had a great salad using the tomatos in the picture above and mixing them with black olives, feta cheese, oregano and dressing them with Di Sante olive-oil!


  1. love the colorful tomatoes! I’m in the U.S.’s midwest and we have really good fresh tomatoes only July through September. How lucky you are to be in the midst of so much gorgeous seasonal produce and fun artisanal foods 🙂 Thanks for sharing your experiences.

    • Hi Liz.
      I lived in the U.S’s midwest (Illinois) for a whole year back in 1990 and I have great memories of that time. As far as tomatoes are concerned I don’t know, but you surely have the tallest and largest cornfields I have ever seen in my life 🙂
      Thank you for stopping by.
      Best wishes

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